Based on interviews with creators and a close multimodal analysis of their strategies, we trace this vicious cycle of human and algorithmic hate while examining creators' innovative ways to employ TikTok’s various technological affordances to evade algorithmic oppression. The chapter introduces the robust #JewishTikTok community members ('JewToks') in the United States and unpacks their creative attempt to communicate, educate and combat antisemitism on TikTok while facing two significant threats to their visual volume: (1) TikTok’s 'dark' side that pushes users to memeify antisemitism (e.g., altering, repacking, or remixing) utilizing the platform’s trends and aesthetics (2) TikTok’s algorithmic repression, in which the platform’s moderation system tends to moderate and block JewToks’ responses to antisemitic content.
